5 Tips To Write Handmade Product Descriptions That Actually Help You Make Sales

There are many steps involved in creating and launching a handmade product. There are two types of steps: the fun ones, such as creating your design. The other is the more tedious ones like taking photos of your product, uploading it into your shop, and… writing a description. UGH. This video will help you if you have trouble writing a more profitable product description.

Tip #1: Keep it simple

This tip is important to remember for the rest. Do not complicate the language you use. Could you keep it simple? Keep your sentences brief.

Do not try to use adjectives so fancy that no one uses them in real-life to make yourself sound better. Sometimes we like to make things more interesting when writing. It will only make it more difficult to connect with potential customers like you and me, regular people using regular language.

Tip #2: Benefits and not only features

It’s important to talk about the benefits and not only the features of your product. Although people need to know the size of your product, it is not what will hook them and make them buy.

What can the product do for them at the end?

It’s great that it says it is pure aloe vera lotion, but it doesn’t tell me how it works for me. I want to know it is highly moisturizing.

You might think that selling wall art is impossible if you are selling it. Yes, I have to be aware that the artwork or print is so large and long. But what I want to know is that the “soft colours in this gender neutral painting are a great addition to any nursery and make an excellent gift for a baby shower.”

Benefits work because they make your potential customers more involved in the product and take them from “interested” into “involved”. Tip #3:

TIP #3 – TELL A STATIC STORY

Stories are powerful. You’ve already won half of the battle if you can make your customer feel better by using your product.

Back to our aloe vera lotion example. It’s summer! I’d like to know what it is.

Let’s take a blanket. Tell me about how “this soft, warm, and stain-resistant blanket is perfect to watch Netflix with chocolate and a bottle of red wine.”

Draw a picture of your customer using the product. Although I have told you a story, I managed to tell you that the blanket is warm, soft, and resistant to staining. This lotion is great for summer. I have explained why it is moisturizing and how it will make your skin feel. Think about what you want your customer feeling and tell that story.

WANT TO RETURN TO THIS ARTICLE LATER LOVE TO PIN PRETTY GRAPHICS FOR PINTEREST

We’ve got you covered! These should be pinnable:

TIP #4 – AVOID GENERIC PHRASES

Let me show you two examples of generic phrases I mean:

  • It is not good to say that something is “great quality”. It is not persuasive. Maybe it’s even counter-productive. It’s not persuasive, but if it’s of great quality, why not just show it to them instead of telling? Use actual benefits such as “100% organic essential oils” and “genuine leather” instead of “great quality”. It is easier to describe why something is “great quality” than state it. People can read between lines.
  • It is not necessary to say that something is “luxurious.” It doesn’t matter if your brand and products are luxurious. It would help if you made it a part of everything you do, from your branding, your product photography, your pricing strategy, and the style of your products. It has the opposite effect to what you want and makes people wonder: “Is it?” You are saying it because it’s luxurious.

The bottom line is this: If you find yourself using a generic term, ask yourself what it means. Ask yourself why it is [insert generic term here] and explain.

Tip #5: GIVE THEM THE THINGS YOU WANT

Once your visitors have been hooked, it is time to get down to the details – all those features and details that we left out at first. Now it’s time for you to consider any questions that someone might have about your product… and then answer them.

It’s important to make it easy for people to read or skim through if they don’t want to. It is best to use titles and break it into sections such as CARE, CUSTOMIZATION or SHIPPING. If they need to know if the blanket can be made in a different colour, they will only need to read the customization paragraph. Hello! They’ll then read the shipping paragraph.

You have it! A product description hooks your ideal customer, answers all their questions, and makes you more sales. It was a pleasure to write it. Please share your top tip with me below.

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